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	<title>joeprguy.com &#187; PR Playbook</title>
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	<link>http://www.joeprguy.com</link>
	<description>Expert PR, marketing and social media consultant Joe Cockrell</description>
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		<title>PR Playbook: Unprecedented Media Coverage for Border Security Expo</title>
		<link>http://www.joeprguy.com/2011/04/05/border-security-expo-unprecedented-media-coverage/</link>
		<comments>http://www.joeprguy.com/2011/04/05/border-security-expo-unprecedented-media-coverage/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 09:13:00 +0000</pubDate>
		<dc:creator>joePRguy</dc:creator>
				<category><![CDATA[Ink & Airtime]]></category>
		<category><![CDATA[Joe's Blog]]></category>
		<category><![CDATA[PR Playbook]]></category>
		<category><![CDATA[getting maxium news coverage]]></category>
		<category><![CDATA[Joe Cockrell]]></category>
		<category><![CDATA[JoePRguy PR Playbook]]></category>
		<category><![CDATA[local media relations]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[phoenix event management]]></category>
		<category><![CDATA[PR firm]]></category>
		<category><![CDATA[public relations expert]]></category>

		<guid isPermaLink="false">http://www.joeprguy.com/?p=2155</guid>
		<description><![CDATA[My work on the Border Security Expo generated coverage from every major news organization in Phoenix, including live television broadcasts on three stations; total of 8 TV stations (Phoenix and Tucscon), 3 newspapers and 4 radio stations. An Associated Press article and photo ran in newspapers across the country. Other national coverage included CNN, New York Times, NPR, FOX News and NBC Nightly News. Here are some examples: 
]]></description>
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		<item>
		<title>Check out these PR Playbook blog entries:</title>
		<link>http://www.joeprguy.com/2009/05/15/pr-playbook/</link>
		<comments>http://www.joeprguy.com/2009/05/15/pr-playbook/#comments</comments>
		<pubDate>Fri, 15 May 2009 01:38:53 +0000</pubDate>
		<dc:creator>joePRguy</dc:creator>
				<category><![CDATA[PR Playbook]]></category>

		<guid isPermaLink="false">http://www.joeprguy.com/?p=2327</guid>
		<description><![CDATA[How Journalists Use Social Media
Tweet to local reporter turns into TV story seen all over the U.S.
Y Not? Experts Weigh In On YMCA Rebranding
How Facebook Saved A Dog’s Life
What Happens to Your Facebook if You Die?
How Twitter Helped Feed A Lot of Hungry Kids
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR Playbook: As Gas Prices Rose, So Did Jobing.com’s Exposure</title>
		<link>http://www.joeprguy.com/2009/03/28/pr-playbook-as-gas-prices-rose-so-did-jobingcom%e2%80%99s-exposure/</link>
		<comments>http://www.joeprguy.com/2009/03/28/pr-playbook-as-gas-prices-rose-so-did-jobingcom%e2%80%99s-exposure/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 15:48:53 +0000</pubDate>
		<dc:creator>joePRguy</dc:creator>
				<category><![CDATA[PR Playbook]]></category>

		<guid isPermaLink="false">http://www.joeprguy.com/?p=122</guid>
		<description><![CDATA[Jobing.com, Summer 2008

Summary: Escalating gas prices in 2008 fueled a media campaign, highlighting a unique employee benefit at Jobing.com and generating unprecedented media exposure. The media coverage splashed the Jobing.com logo on airwaves all over the country.

Strategy: The vehicle wrap program allowed employees who]]></description>
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		</item>
		<item>
		<title>PR Playbook: New Year, New Career</title>
		<link>http://www.joeprguy.com/2009/03/27/pr-playbook-new-year-new-career/</link>
		<comments>http://www.joeprguy.com/2009/03/27/pr-playbook-new-year-new-career/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 19:57:32 +0000</pubDate>
		<dc:creator>joePRguy</dc:creator>
				<category><![CDATA[PR Playbook]]></category>

		<guid isPermaLink="false">http://www.joeprguy.com/?p=73</guid>
		<description><![CDATA[Jobing.com, December 2007 – January 2008

Summary:

Jobing.com, a regional employment website, needed additional exposure at the beginning of the hiring year. I devised a local media campaign to coincide with an aggressive advertising buy that would launch in January 08. ]]></description>
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		<title>PR Playbook: SSSSHHHH! You’re in the library!</title>
		<link>http://www.joeprguy.com/2009/03/26/pr-playbook-sssshhhh-you%e2%80%99re-in-the-library/</link>
		<comments>http://www.joeprguy.com/2009/03/26/pr-playbook-sssshhhh-you%e2%80%99re-in-the-library/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 20:02:29 +0000</pubDate>
		<dc:creator>joePRguy</dc:creator>
				<category><![CDATA[PR Playbook]]></category>

		<guid isPermaLink="false">http://www.joeprguy.com/?p=75</guid>
		<description><![CDATA[Marquette University, Fall 2003

Summary: Event to celebrate new library at Marquette University was not the typical ribbon-cutting ceremony]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR Playbook: Growing with the Community: Groundbreaking for the YMCA</title>
		<link>http://www.joeprguy.com/2009/03/25/pr-playbook-growing-with-the-community-groundbreaking-for-the-ymca/</link>
		<comments>http://www.joeprguy.com/2009/03/25/pr-playbook-growing-with-the-community-groundbreaking-for-the-ymca/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 19:55:09 +0000</pubDate>
		<dc:creator>joePRguy</dc:creator>
				<category><![CDATA[PR Playbook]]></category>

		<guid isPermaLink="false">http://www.joeprguy.com/?p=71</guid>
		<description><![CDATA[YMCA of Metropolitan Milwaukee

Summer 2001

Summary: The Milwaukee YMCA’s largest capital project in its history ($55 million) needed community support and positioning as a leading resource in the city. ]]></description>
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